Newsletters Are The Future
As big media outlets close, journalists are flocking to places like Substack to publish.
With newsrooms downsizing and many closing across the country, there has been a growing trend of journalists going out on their own. Many spin up a WordPress site, others come to services like Substack to publish their content.
I’ve known about Substack for a while, but with more and more prominent journalists, pundits, and writers coming onto the platform, it’s clear that the era of the newsletter is NOW.
The Columbia Journalism Review wrote a long piece about Substack and the writers on the platform. It’s a great article that highlights how Substack is democratizing newsletter publishing.
Casey Newton, a well-known technology journalist, recently started Platformer.news, leaving The Verge to do so. His newsletter is, in his words is “your daily guide to understanding social networks and their relationships with the world.” It’s a great Monday through Thursday newsletter that uses both the paid and free model. He releases one article a week for everyone and the rest go behind the paywall.
Another journalist who is on the platform is Judd Legum with his Popular.Info newsletter. Judd, formerly of Think Progress, has uncovered tons of damning information on the Trump administration and has used his newsletter to get the information out to his readers and the public at large and get paid for his work.
There really is something for everyone to read on Substack.
The brilliance of this platform is that it allows writers to easily get monetize their writing out-of-the-box. It has built-in Stripe credit card processing and a whole interface to allow for different levels of payment.
It’s a really neat platform and it’s taking off.
So what does this mean for marketers, both digital and traditional?
Quite a bit actually. Marketers can use the platform for their own thoughts, as I am with Insights On Marketing. This also allows for another way to monetize their knowledge easily and affordably.
Also, with so many journalists and writers starting on Substack, there are a plethora of opportunities for companies to reach out to these writers for sponsorship opportunities. It’s a great way to get exposure for your brand to a target demographic.
These sponsored posts could be posted to free subscribers as an additional way to monetize.
Really, the opportunities are endless.
The founders of Substack wanted to help writers have a place to publish their articles and grow a following and they did exactly that.