Ephemeral Stories All Over The Place!
From the OG Snapchat to the whole Facebook Ecosystem to even LinkedIn, Ephemeral Stories are everywhere.
The idea of posting something and having it disappear after a set amount of time isn’t new.
The original (OG) iteration is Snapchat and is still around, having started in 2013. It’s quite popular with the younger demographic. Instagram and the whole Facebook ecosystem introduced their version on their plethora of platforms soon after. Now, it seems like every platform is getting a stories-like feature of its own.
After each platform launches its take on the format, there’s a cacophony of moans resonating through the ecosystem. Some of these complaints are valid. There is only so much time in the day, and where does one focus their efforts?
I get it. It can be tough to keep up. But on the flip side, each platform having a similar functionality means that more people have access to the technology on their platform of choice.
Enter Twitter Fleets
Over the course of 24 hours, I’ve seen both groans and cheers about Twitter Fleets. One person in my feed said they were excited because now they could stop using Instagram stories and escape the “toxic” Facebook ecosystem.
So What Does This Mean For Marketers?
So this being a marketing newsletter, let’s talk about what all this means for marketers.
One thing I always ask my potential and current clients is where is their audience hanging out? Twitter, Facebook, LinkedIn, Tiktok, or Snapchat? The reason I ask is that that’s where you want to put your messaging. Having a way to do the same thing that you do in the Facebook ecosystem in a more business context on LinkedIn can help.
Does it cheapen the experience? Only if you let it.
There is value in almost all types of social media mediums out there. You have to think outside of the box.
What do you think about the emergence of Twitter Fleets and the overall ephemeral stories trend on social media? I want to hear from you. Post your thoughts in the comments below or hit the reply button on this email.